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Companies are sitting on a tremendous source of untapped growth�what we call "the hidden wealth of customers." We help clients tap into this. Customers can do amazing things to help grow your business. But many firms�even those who've done a good job of developing passionately loyal customers�stumble here in two ways:
We help your firm identify high-potential areas in which customers can spur dramatic growth for your business, and we help you make it compelling for them to do so.
PENETRATING NEW OR COMPETITORS' MARKETSA multinational client developed robust relationships with hundreds of powerful influencers in foreign markets it was trying to penetrate. The local influencers spread information about the company in ways that no marketing or advertising firm could match, creating a powerful, low-cost way to penetrate unfamiliar new markets. |
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BUILDING VIBRANT CUSTOMER COMMUNITIESA midsize, financial-services software client engaged more closely with its customers in order to get better input into the firm's strategic direction, as well as improve the success of new product development and existing-product refreshes. The results included improved strategic direction and greater customer advocacy, along with significantly greater acceptance by customers of new product releases and avoidance of costly developmental rework.
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GETTING KNOWN IN THE MARKETPLACEA technology services client was doing an excellent job for its customers—but few people in the industry knew about it, and the firm wasn't making the gains it wanted against the entrenched industry leader. The firm was able to engage its core of passionate customers to get the word out, resulting in dramatic improvement in sales, as well as market awareness of the firm and the success its customers are having.
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IMPROVED STRATEGIC AND FINANCIAL PERFORMANCEA communications technology client was able to address the subpar results it was getting from its strategic customer initiatives, helping it avoid the decline in performance that plagued the rest of the industry during the last recession, and also realize significantly higher margins from its customers who participate on its new executive advisory board.
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GAINING ACCESS TO THE C-SUITEA midsize B2B manufacturing firm that traditionally sells technology to mid-level managers was able to dramatically expand its strategic scope. In particular, the firm was able to begin selling broader strategic solutions, enabling it to build relationships with executive decision makers who can move rapidly and are not as budget constrained.
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IMPROVED—AND INEXPENSIVE—LEAD GENERATION FROM SOCIAL NETWORKSVery often the key to tapping the power of social networks is well-designed, well-targeted customer content. One of our clients shifted nearly two-thirds of its traditional lead-generation spending into customer videos and social media. result was a threefold increase in leads generated from social media.
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For more information contact Bill by clicking here or calling +1 469-726-2651.
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